Fuseboxx
One of the advantages of releasing mobile games over console games is the ability to iterate and improve game performance after release. Every game Fuse publishes is supported by our proprietary behavioral analytics platform. Fuseboxx is the brains behind our games. In real time, we're able to analyze every action, aggregate meaningful data, and optimize game mechanics to improve playability, and of course, profitability.
As our player base grows, we continue to collect data across all games to get a complete view of player behavior by segment, game type, theme, mechanic and more. This powerful data allows us to design games from the ground up to deliver great player experiences that really drive engagement and monetization.
Our Fuseboxx data tells the story on how we best drive discovery, getting our game launches to hit the top app ranks and stay there. Our tools and offers encourage our players to be social and invite and compete or collaborate with friends. We also place and monitor in-app advertising, sponsorships and product placement to drive more revenue for our partners.
And one more time, an important word from Fuse on privacy. Above and beyond adhering to strict privacy laws, Fuse respects the privacy of our players. We measure and analyze aggregate data to identify trends and behavioral patterns. We do not track pii.